Clutch Active Wear

The client

Clutch Active Wear was born from a simple thought: athletes are paid high salaries to promote high-end brands — so why not give back to families who need it instead? With every sale, customers can choose to donate to one of the 11 charities the brand supports.

What we did

The brand was designed with high-end athletics in mind while hinting at its charitable heart. Its strong “C” allowed us to create multiple versions of the logo that work on everything from print to fabric to video.

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