Tecovas

The client

Tecovas has become one of the most recognizable brands in modern western boots thanks to its striking design and direct-to-consumer pricing. By selling top-quality, buttery-soft leather boots straight to customers and skipping the middleman, Tecovas lets people own the best without paying top dollar. Founder Paul was named one of the top 3 winners of Shopify’s 2016 “Build a Business” competition and was recognized in Garden & Gun after doing more than $1 million in sales in his first year.

What we did

The site has evolved since its original launch, but the core elements remain: a clean, modern look with rich textures and a rounded typeface that ties the logo to the site. We pushed the Shopify platform to its limits to deliver the functionality Tecovas needed — and the effort paid off as the brand became one of the top competitors in the western boot industry.

Start a project like this