Starting from Scratch ( literally ), My Urban Coop came to us needing a brand, a product, and a concept to help disrupt the industry with a new, innovative type of Chicken Feed. Backyard Chickens are quickly becoming a trend and with a smaller, more high quality all in one feed, it was geared towards a specific clientele who considers more pets than livestock.
Market researched proved that design was the main deciding factor to gain interest in the new feed know known as Chicken Chew. The colorful bag was designed to catch the eye while being resealable and small created a way for the whole family to get involved. The website was created to accent the brand and give readers a chance to not only purchase but subscribe and get their feed delivered monthly to their doorstep.