My Urban Coop

The client

Starting from scratch (literally), My Urban Coop came to us needing a brand, a product and a concept to disrupt the industry with a new kind of chicken feed. Backyard chickens are a fast-growing trend, and this smaller, higher-quality all-in-one feed was made for owners who see their chickens as pets more than livestock.

What we did

Market research showed design would be the deciding factor, so the feed — now known as Chicken Chew — got a colorful, eye-catching bag that’s small and resealable so the whole family can get involved. The website complements the brand and lets customers buy once or subscribe to have feed delivered to their door every month.

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